It has been said that change is good, and that’s exactly what Diamond Resorts has decided to do by announcing their new, refreshed, brand image. The leading hospitality and vacation ownership company has decided to make a few changes, the first one being to shorten the name from the former Diamond Resorts International to the simplified Diamond Resorts. They also created a new brand promise to “make a habit of breaking from the routine” and committing themselves to putting an emphasis on helping their members connect to what’s really important while enjoying their stay.
Diamond Resorts interviewed members, employees and potential guests to research thoughts on the company, and how to create a unified brand experience going forward. Through this process it was realized that Diamond Resorts has such a strong global association as a business that the official name did not need “International” added to it, which is why it was dropped for the refresh. In addition to the shortened name, the refresh has also given Diamond a new logo and a modernized website. Diamond’s homepage now focuses on member benefits, and showing potential buyers and members alike all the things that Diamond can do for them in an easy to navigate way. Diamonds refresh aims to put more emphasis on clearly communicating with the customer what Diamond has to offer.
“Vacations are meant to be fun and exciting, and it was time we updated our look and communications to better reflect that mentality,” said Michael Flaskey, Chief Executive Officer of Diamond Resorts. “Relationship building is at the heart of our business, and we wanted to create an image that was warm, inviting and innovative for our members and their families. With this refresh, our goal is to not only get to know our members better, but open ourselves up as well, so they feel like a part of the Diamond family.”
The world of vacation ownership is competitive but Diamond has made themselves stand out by focusing on customer service and helping members have access to top notch properties and events. With Diamond Timeshare Points owners can choose between resorts in 34 different countries. You can choose to vacation in Europe, South America, or Africa to name a few. Diamond has one hundred managed resorts, more than two hundred affiliated properties, and four cruise itineraries, leaving the world at your fingertips. They also offer members exclusive events such as VIP dinner parties and private concerts from some of music’s most popular artists. In addition, Diamond has created exciting venues that allow their owners the opportunity to rub elbows with some of their favorite celebrities. Diamond Events are the perfect way to turn a vacation into a once in a lifetime experience.
The refresh of Diamond Resorts has strengthened the four core pillars the company bases itself on:
To make the membership process easy in every way.
- To create personal connections with members by addressing needs and expectations of those members through interactions and communications.
- To create a consistent experience at every property and event.
- To give members an immersive escape during their stay.
It’s Diamond Resorts dedication to these principles that has made them one of the top vacation ownership companies on the market. “We’re still doing what we love,” said Flaskey. “Our goal is to continue delivering unforgettable getaways, exclusive concerts and VIP events to our members, making sure they know that a Diamond membership is a promise to always have another vacation to look forward to.”
As a resale buyer you can purchase Trust Points for the Diamond Resort Collections from Timeshares Only. Timeshares Only allows current Diamond Resort owners to sell Diamond Resorts points on the resale market. Owners can also rent their timeshares while waiting for them to sell. You can use Timeshares Only to purchase Diamond Resorts trust points from the comfort of your home or on the go with Timeshares Only’s easy to use and mobile compatible online marketplace, saving you time and money. The Diamond Resort Collections are broken into four areas: Diamond Resorts California Collection, Diamond Resorts Hawaii Collection, Diamond Resorts US Collection, and Diamond Resorts European Collection. When you buy Diamond timeshare resale points be sure to pick the collection that you think best suits you and your family’s needs, as points can only be used for resorts in the collection you select. Timeshares Only will be happy to connect you with a licensed resale agent who can walk you through your options and help you find a great deal to fit your vacation wants and needs.
Diamond’s brand refresh is just one step in the company’s growth. While Diamond continues to expand and evolve, members can rest assured knowing that the things that made them love Diamond Resorts will never change. The company will hold true to its focus on providing quality world-wide resorts, memorable events, and excellent customer service. Take your vacations to the next level with the Diamond experience.